Nobody likes a copycat and you don’t want to accidentally end up being one.
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The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
Brand Values That Drive Meaning: A brand needs to connect with its audience and values are the key to building that connection.
How Buyers Journeys Bridge The Brand to Marketing: The marketing strategy and funnel exist to satisfy audience questions along the buying process, it pays off to map it out.