Nobody likes a copycat and you don’t want to accidentally end up being one.
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How Understanding the Market Contributes to Branding: The first step to establishing your brand is knowing the landscape in which you plan to compete.
Why Marketing Is Not Branding: Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.
How Company Leaders Are the Face of the Brand: Think of the biggest brands with the most loyal followers and I bet you can name the founders.