Nobody likes a copycat and you don’t want to accidentally end up being one.
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Defining a Brand’s Mission and Creed: Setting the north star for employees and customers is critical to long-term success.
Brand Values That Drive Meaning: A brand needs to connect with its audience and values are the key to building that connection.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.