How Analyzing Competitor Positioning Contributes to Branding
Avoid being a “me too” option and find the opportunities available to differentiate.
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Episode 4
Why Marketing Is Not Sales: Marketing plays a very key role in the sales process, they go hand-in-hand, but one can’t replace the other.
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Episode 20
Defining a Brand’s Mission and Creed: Setting the north star for employees and customers is critical to long-term success.
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Episode 18
Building a Branded Vocabulary: Understanding how to use brand-specific words can boost the effectiveness of copywriting.
