How Analyzing Competitor Positioning Contributes to Branding
Avoid being a “me too” option and find the opportunities available to differentiate.
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Episode 10.5
The Announcement – Taking a Short “Data Recovery” Break: My hard drive is in for data recovery over the next 2 weeks and I hope to have those next episodes edited and launched by 4/1 or 4/8. Sorry for taking a break so soon, I certainly didn’t plan it!
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Episode 15
Building an Annual Marketing Plan: Once you know your brand and market strategy, planning is an exercise in structure and execution.
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Episode 12
Understanding Vertical Positioning: Service providers who establish expertise in a specific market will find opportunity that reaches beyond their own locale.
