Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.
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How Company Leaders Are the Face of the Brand: Think of the biggest brands with the most loyal followers and I bet you can name the founders.
Understanding Vertical Positioning: Service providers who establish expertise in a specific market will find opportunity that reaches beyond their own locale.
Defining a Brand’s Mission and Creed: Setting the north star for employees and customers is critical to long-term success.