Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.
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Why Marketing Is Not Sales: Marketing plays a very key role in the sales process, they go hand-in-hand, but one can’t replace the other.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
How Buyers Journeys Bridge The Brand to Marketing: The marketing strategy and funnel exist to satisfy audience questions along the buying process, it pays off to map it out.