Marketing plays a very key role in the sales process, they go hand-in-hand, but one can’t replace the other.
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Avoid being a “me too” option and find the opportunities available to differentiate.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
How Understanding the Market Contributes to Branding: The first step to establishing your brand is knowing the landscape in which you plan to compete.