Marketing plays a very key role in the sales process, they go hand-in-hand, but one can’t replace the other.
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Understanding Vertical Positioning: Service providers who establish expertise in a specific market will find opportunity that reaches beyond their own locale.
Why Marketing Is Not Branding: Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.