Marketing plays a very key role in the sales process, they go hand-in-hand, but one can’t replace the other.
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The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
Building an Annual Marketing Plan: Once you know your brand and market strategy, planning is an exercise in structure and execution.
Understanding Horizontal Positioning: Service providers who establish expertise in their skillset will open doors across multiple industries.