Voice & tone are the elements that drive personality for the brand.
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How Buyers Journeys Bridge The Brand to Marketing: The marketing strategy and funnel exist to satisfy audience questions along the buying process, it pays off to map it out.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
Establishing Brand Typography: Selecting appropriate font families that compliment each other and the logo itself pull together an identity.