Voice & tone are the elements that drive personality for the brand.
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Defining a Brand’s Mission and Creed: Setting the north star for employees and customers is critical to long-term success.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
How Company Leaders Are the Face of the Brand: Think of the biggest brands with the most loyal followers and I bet you can name the founders.