Voice & tone are the elements that drive personality for the brand.
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How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.
Brand Values That Drive Meaning: A brand needs to connect with its audience and values are the key to building that connection.
Establishing Brand Typography: Selecting appropriate font families that compliment each other and the logo itself pull together an identity.