An organized color palette extends the logo’s style into the rest of the brand assets.
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Establishing Brand Typography: Selecting appropriate font families that compliment each other and the logo itself pull together an identity.
The Importance Of A Brand’s Logo: A logo is the defining element of a brand’s identity system.
How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.