An organized color palette extends the logo’s style into the rest of the brand assets.
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The Value of a Brand’s Creation Story: Every great brand started somewhere with a vision to disrupt the status quo.
Why Marketing Is Not Branding: Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.
How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.