A logo is the defining element of a brand’s identity system.
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Defining a Brand’s Mission and Creed: Setting the north star for employees and customers is critical to long-term success.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
Why Marketing Is Not Branding: Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.