A logo is the defining element of a brand’s identity system.
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The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
Building a Branded Vocabulary: Understanding how to use brand-specific words can boost the effectiveness of copywriting.
Why Marketing Is Not Branding: Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.