A logo is the defining element of a brand’s identity system.
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How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.
Establishing Brand Typography: Selecting appropriate font families that compliment each other and the logo itself pull together an identity.