A logo is the defining element of a brand’s identity system.
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Defining A Brand’s Voice & Tone: Voice & tone are the elements that drive personality for the brand.
How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.
How Understanding the Market Contributes to Branding: The first step to establishing your brand is knowing the landscape in which you plan to compete.