Setting the north star for employees and customers is critical to long-term success.
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How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.
Establishing Brand Typography: Selecting appropriate font families that compliment each other and the logo itself pull together an identity.
Defining A Brand’s Voice & Tone: Voice & tone are the elements that drive personality for the brand.