Setting the north star for employees and customers is critical to long-term success.
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How Buyers Journeys Bridge The Brand to Marketing: The marketing strategy and funnel exist to satisfy audience questions along the buying process, it pays off to map it out.
How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.
Why Marketing Is Not Branding: Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.