A brand needs to connect with its audience and values are the key to building that connection.
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Establishing Brand Typography: Selecting appropriate font families that compliment each other and the logo itself pull together an identity.
How Buyers Journeys Bridge The Brand to Marketing: The marketing strategy and funnel exist to satisfy audience questions along the buying process, it pays off to map it out.
Building a Branded Vocabulary: Understanding how to use brand-specific words can boost the effectiveness of copywriting.