A brand needs to connect with its audience and values are the key to building that connection.
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How Buyers Journeys Bridge The Brand to Marketing: The marketing strategy and funnel exist to satisfy audience questions along the buying process, it pays off to map it out.
How Understanding the Market Contributes to Branding: The first step to establishing your brand is knowing the landscape in which you plan to compete.
The Value of a Brand’s Creation Story: Every great brand started somewhere with a vision to disrupt the status quo.