A brand needs to connect with its audience and values are the key to building that connection.
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Establishing Brand Colors: An organized color palette extends the logo’s style into the rest of the brand assets.
Defining A Brand’s Voice & Tone: Voice & tone are the elements that drive personality for the brand.
How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.