Think of the biggest brands with the most loyal followers and I bet you can name the founders.
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The Importance Of A Brand’s Logo: A logo is the defining element of a brand’s identity system.
How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.
Establishing Brand Typography: Selecting appropriate font families that compliment each other and the logo itself pull together an identity.