Think of the biggest brands with the most loyal followers and I bet you can name the founders.
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Building a Branded Vocabulary: Understanding how to use brand-specific words can boost the effectiveness of copywriting.
How Analyzing Competitor Identities Contributes to Branding: Nobody likes a copycat and you don’t want to accidentally end up being one.
The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.