Marketing

Episode 15

Building an Annual Marketing Plan: Once you know your brand and market strategy, planning is an exercise in structure and execution.

Episode 12

Understanding Vertical Positioning: Service providers who establish expertise in a specific market will find opportunity that reaches beyond their own locale.

Episode 11

Understanding Horizontal Positioning: Service providers who establish expertise in their skillset will open doors across multiple industries.

Episode 10.5

The Announcement – Taking a Short “Data Recovery” Break: My hard drive is in for data recovery over the next 2 weeks and I hope to have those next episodes edited and launched by 4/1 or 4/8. Sorry for taking a break so soon, I certainly didn’t plan it!

Episode 10

How Buyers Journeys Bridge The Brand to Marketing: The marketing strategy and funnel exist to satisfy audience questions along the buying process, it pays off to map it out.

Episode 9

The Importance of Personas for Branding & Marketing: Without knowing who you are talking to and where to find them you may as well be talking to a wall.

Episode 7

Avoid being a “me too” option and find the opportunities available to differentiate.

Episode 6

How Understanding the Market Contributes to Branding: The first step to establishing your brand is knowing the landscape in which you plan to compete.

Episode 5

Why Marketing Is Not Branding: Marketing is an extension of a strong brand foundation, but can’t succeed without the brand.

Episode 4

Why Marketing Is Not Sales: Marketing plays a very key role in the sales process, they go hand-in-hand, but one can’t replace the other.

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