Defining A Brand’s Voice & Tone: Voice & tone are the elements that drive personality for the brand.
Exploring Brand Graphics & Photography Styles: Icons, accent graphics, and photography all play a key role in the a consistent brand experience.
Establishing Brand Typography: Selecting appropriate font families that compliment each other and the logo itself pull together an identity.
Establishing Brand Colors: An organized color palette extends the logo’s style into the rest of the brand assets.
The Importance Of A Brand’s Logo: A logo is the defining element of a brand’s identity system.
Defining a Brand’s Mission and Creed: Setting the north star for employees and customers is critical to long-term success.
Brand Values That Drive Meaning: A brand needs to connect with its audience and values are the key to building that connection.
Building a Branded Vocabulary: Understanding how to use brand-specific words can boost the effectiveness of copywriting.
How Company Leaders Are the Face of the Brand: Think of the biggest brands with the most loyal followers and I bet you can name the founders.
The Value of a Brand’s Creation Story: Every great brand started somewhere with a vision to disrupt the status quo.